Behavioral Is
The Truth
The truth of what consumers do reside in the actions they take, not what they tell us. By prioritizing behavior, we improve insights and elevate decision-making accuracy
Know More Without Asking Questions
Real People
We track actions from real people as they occur
Deterministic Data
Behavioral data is real, not modeled or inferred
PrivacyFirst
100% transparent and privacy compliant
CookieFree
We don't use cookies for any of our data collection
Behavioral Data is
Better Than Recall
Our research shows that at minimum, stated survey data is up to 80% inaccurate for any given question. We rely on the truth rather than asking consumers to recall what they did. Click here to read our full research.
Behavioral Data Leads To Better Performance
Higher Sales Growth
Higher Gross Margin
Types Of Data We Collect
App
Engagement
What apps people are using, duration, and frequency of use.
Web Engagement
Locations Visited
Advertising Exposures
Brand-level ad exposure on Instagram, TikTok, X, Snapchat, LinkedIn, YouTube, Facebook, & Pinterest
Shopping Behavior
Products shopped and purchased in-app at Target, Walmart, Amazon, & on various retailers websites
Media Consumption
Shows and content watched in-app on Netflix & Youtube
