From Search
to Score

We tracked 13,800+ real shopping journeys to uncover what’s actually driving purchase decisions. In this report you will:

• See the Full Shopper Journey
  From search to product page to cart, we break down exactly how consumers navigate Amazon and Walmart when shopping for sports equipment.
• Understand the Conversion Gap
  Amazon converts at 4.6%, Walmart at 1.6%. When shoppers compare both, Amazon wins 94% of purchases. We show you why.
• Decode Search Behavior
  Amazon shoppers search with specifics, brands, sizes, features. Walmart shoppers search generically. This signals a perception gap before they even browse.
• Learn What Wins on Product Pages
  On Amazon, shoppers engage with reviews and images. On Walmart, they’re scrolling through related products, a sign they can’t find what they want.