Behavioral Appends
Data Enrichment & Audience Profiling
Qrious Behavioral Appends enriches surveys with behavioral data, enhancing responses with real-world behaviors.
Bridging The Say-Do Gap Has Never Been Easier
With Qrious Truths, you no longer need to worry about inaccurate recall and asking consumers about their behaviors. With any survey fielded with Qrious, you can enhance your survey variables and insights by appending rich behavioral data variables. You can reduce the questions asked in your survey and get more information on every consumer. Our behavioral data is 100% privacy compliant and is deterministic. No modeling, no propensities, just straight observed, actual behaviors.
Why Behavioral Data is better than survey recall:
At Qrious, we set out to measure the say-do gap and understand just how inaccurate survey recall responses can be. We found consumers are extremely inaccurate at recalling events, even when they have just recently occurred. Our research showed:
Closing The Gap
We close this say-do gap by eliminating the need to ask people questions about their digital behaviors. We recommend you leverage survey questions to obtain attitudes and perceptions and use our behavioral data to reveal who a person is, their hobbies, their lifestyle, and their digital behaviors.
How It Works
Behavioral
Targeting
We begin by identifying your ideal audience using precise behavioral data, ensuring that your surveys reach the right people.
Field
Your Survey
Execute your survey with the targeted audience, gathering their direct responses and perceptions.
Behavioral
Enrichment
After the survey, we append rich behavioral data to each response, enhancing your insights with additional context and depth.
Choose From Over 30 Data Packages
You can enrich your surveys with your own custom brand/category variables or choose from our library of over 30 standard packages
Ready To Supercharge Your Insights?
See how our team of experts can transform your business with our world class behavioral data network and cutting-edge technology. Let us show you how our consumer intelligence works with a no obligation demo.
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