The True Power of Influencers

Are your influencer investments actually driving sales? We used behavioral data to measure real consumer actions across five major QSR brands, and found that the right creator content can convert at 9x the rate of paid ads. In this report you will:

• See How 5 QSR Brands Compare
  Chipotle, Domino’s, Dunkin’, Subway, and Taco Bell take vastly different approaches to their digital media mix, and the results vary dramatically.
• Measure What Likes Can’t
  Learn how passively collected behavioral data reveals which content actually drives customers to visit, order, and convert.
• Uncover the 35% Conversion Post
  One Subway influencer video drove a 35% conversion rate, with customers visiting within 5 hours of seeing it.
• Find Your Winning Mix
  Get actionable insights on aligning your influencer, paid, and organic strategy to maximize real-world impact.