Brand Tracking Home Improvement

How do Home Depot and Lowe’s really stack up? We tracked real consumer behavior — website visits, app usage, store traffic, and ad exposure — to reveal what’s actually driving engagement in the home improvement category. In this report you will:

• Compare Brand Engagement
  See how consumers interact with each brand across websites, apps, and in-store visits, based on observed behavior, not surveys.
• Measure Real Ad Exposure
  Find out which brand’s social media ads are actually reaching consumers, and how often.
• See What Drives Conversion
  Compare conversion rates between consumers exposed to ads vs. those who weren’t, and learn what’s actually moving the needle.
• Uncover In-Store Mobile Behavior
  Discover what consumers are doing on their phones while shopping, and what it means for your brand.