Real 360°
Brand Tracking
Behavioral Insights + Consumer Sentiment connect what people do with how they feel across digital, in-person, and social channels for a real-time view of brand health
Brand Tracking
Built Different
Traditional brand trackers rely on survey recall, but recall is notoriously inaccurate. Qrious captures actual behaviors across digital, in-person, and social channels and pairs them with consumer sentiment to give brands an always-on, complete view of brand health grounded in what people do, not just what they say they did.
Behavioral-First
Brand Tracking Approach
Brand Search Measurement
Monitor how consumers search your category, the share of search that’s branded versus generic, your brand’s share of search, and whether new brands or terms are gaining traction.
Cross-Channel
Brand Engagement
Track your brand’s engagement versus key competitors across apps, websites, in-person locations, and social media – including share of consumers, total visits, time spent, and frequency. Split by demographics or time of day to see who is engaging where.
Identify Your Brand's Competitive Set
Sometimes your key competitors may not be on your radar yet. With behavioral data analysis, you can see the other brands – both in and outside your category – that your shoppers and customers are engaging with.
Brand Loyalty
and Brand Switching
Consumers say they’re loyal, but are they browsing competitors, reacting to ads, or shopping for solutions your brand isn’t offering? Behavioral data reveals the full picture, from stated loyalty to actual purchase behavior.
Download Our
Brand Tracking Case Study
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