AdLift Social
Measure real social advertising impact.
See what actually happens after someone sees your ad. No cookies. No guesswork. Just observed behavior and clear outcomes.
Experience true social ad impact
With AdLift Social, you can track the exact moment of ad exposure and every action that follows. From app engagement and site visits to purchases and store visits, AdLift shows what people actually do after seeing your social ads.
This is real impact, measured through observed behavior. Not modeled. Not inferred.
See inside walled gardens.
AdLift Social reveals social advertising performance without cookies or identifiers, using deterministic, observed ad exposure to compare impact across platforms and competitors.
Real results, not assumptions social ad impact
Understand how social advertising drives real-world behavior, including:
- Website visits and engagement
- App installs and usage
- Purchases and shopping behavior
- Store and location visits
- Brand engagement across digital environments
All outcomes are tied directly to verified ad exposure.
More than performance metrics
AdLift Social goes beyond uplift to deliver a deeper understanding of impact.
Advertising
Uplift
Measure lift by comparing exposed audiences to a balanced non-exposed control group across web, app, and in-store behavior.
Brand
Impact
Target attitudinal surveys to exposed and non-exposed audiences to measure lift in awareness, perception, intent, and associations.
Audience
Understanding
See who is exposed to your ads, whether they are new or repeat customers, what else they engage with, and where your ads resonate most.
Competitive
Intelligence
Understand how your social advertising compares to competitors and uncover patterns in content, placement, and exposure.
Grounded in real behavior
AdLift Social is built on passively collected, first-party behavioral data from real people on real devices. All ad exposure and post-exposure activity is observed directly, not modeled or inferred.
Participation is fully opt-in, privacy-compliant, and cookie-free by design. This ensures results you can trust and insights you can act on with confidence.
Measure real ad impact
See what your social ads actually do.
Move beyond estimates and proxies. Understand the real impact of social advertising with AdLift Social.
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