Are your social ads missing a huge chunk of your best customers? We used behavioral data to uncover a blind spot in QSR media strategies, and found that mobile gamers are just as valuable, but far harder to reach. In this report you will:

• See Who’s Being Missed
  38% of QSR customers spend more time gaming than on social media, and your ads aren’t reaching them.
• Quantify the Gap
  Learn how social/YouTube campaigns under-deliver to gamers by 2.6x, and what that’s costing you in reach.
• Brand-by-Brand Breakdown
  See how Chick-fil-A, McDonald’s, Taco Bell, and others stack up on reaching this overlooked segment.
• Fix Your Media Mix
  Get actionable insights on how to close the gap and boost total reach by up to 18%.