Micro targeted research
Know the truth
Discover the “why”
Capture behavioral data through our proprietary mobile application
Our data represents the “truth”, with users mobile behavior continuously tracked to give real time insight into changes in digital behavior.
We offer tools so our clients can conduct research based on observed behavior and understand “why”
Build rich data communities
Build new or existing communities exclusively for your brand
Know where your customers are going and what they are buying
Onboard your customers and enrich them with omni-channel intelligence data
Our customizable onboarding experience ensures brand consistency
All data will be collected via our proprietary mobile application
Seamlessly collect behavioral and location data or integrate your own SDK
Integrate other types of data e.g. purchase, audio, scanner and more
Conduct research based on behavior
We know the who and the what; you want to know the why
Use observed behavior to trigger research engagements
Include longitudinal behavioral data to enrich your survey data and enhance your analysis
Reach micro targeted audiences with 70% response rates
Full demographic information available for targeting and analysis
Use hyper targeting to recruit for qualitative engagements e.g. 1:1, online focus groups
Utilize our panel for other types of projects e.g. visit a location, take a picture of a display
Data analytics
Millions of data points that map the customer journey
Whether that is mapping out the path to purchase, benchmarking, competitive analysis, or anything else, we can support you
Brand intelligence
Product benchmarking: discover what products customers search and buy – both online and brick and mortar
Competitive intelligence: understand what other brands customers are buying, searching for, interacting with and visiting
Path to purchase
Awareness: search for products or brands, visit related websites, ad exposure, e-commerce or price comparison apps, product search or views in-app
Conversion: product purchases, basket content, itemized pricing, and brand touch points across app, web and in-person
Audience segmentation
Segmentation: new and lapsed customers, brand loyalists, spontaneous shoppers, bargain hunters, in the market shoppers
Where: see customer touch points, where and how customers interact with other brands and what else they interested in