Qrious Insight and RealityMine Announce Partnership
Qrious Insight and RealityMine today announced a new partnership to deliver proprietary permission-based mobile behavioral data assets for consumer-centric organizations globally.
RealityMine offers best-in-class digital behavior data collection technology for license and by partnering with Qrious Insight, is now able to offer behavioral custom panel building and community management along with behavioral targeted surveys for brands and their agencies.
Qrious Insight brings the capability to scale panels worldwide and build data assets aligned with client demand. The founding team have all held senior roles at Dynata (formerly Research Now / SSI), Nielsen, Kantar and Embee Mobile, creating and managing some of the largest and most robust measurement panels available to the industry, offering a true global data footprint to clients and partners.
Clients can now access global panel building and management services for both short term and long-term continuous measurement panels. The partnership will enable clients to integrate consumers’ digital behavior data into their research and marketing activities and to augment proprietary data assets to support their customer, marketing, and product development strategies. Clients will be able to:
- Observe whole category view including competitor customer behavior
- Access channel partners consumption and purchasing
- Analyze online and offline purchase funnel activity
- Conduct research based on actual observed panelist behavior
- Understand the ‘why’ behind the behavior
“The transformative role of mobile within society has fundamentally changed consumer relationships with brands, particularly in disrupted categories such as retail, travel, and food delivery, where the mobile device is key. Combined with changes in privacy and tracking regulations, the need to understand the mobile-connected consumer has never been greater,” said Chris Havemann, CEO of RealityMine. He continued: “Our partnership with the innovative team at Qrious Insight will allow
About Qrious Insight
Qrious Insight enables brands to get a true 360-degree view of mobile audience behavior by collecting millions of events daily from its proprietary mobile panel. This people-driven, permission-based location and behavioral data enable clients to generate accurate and predictable insights, fueling innovation and growth through data-driven intelligence. Qrious Insight has offices in the U.S., Ireland, and Spain and serves clients globally. For more information, visit qriousinsight.com.
RealityMine enables many of the world’s largest market research and media organizations o monitor real consumers on multiple devices, across all major platforms, revealing unique insights from real-life consumer behavior. The firm’s RealityMeter can be deployed across Android, iOS, and desktop platforms, and is deployed by leading panel owners and research clients across five continents. RealityMine is headquartered in Manchester, England with offices in London and Stockholm. For more information, visit realitymine.com.